Terms of service

The agreement

These terms cover your use of RivalGauge, the website audit widget and the dashboard, report pages and emails that come with it. Opening an account means you accept them. If you are signing up for a company, you are confirming you may accept them on its behalf.

Your account

One subscription is one account. Keep your dashboard link and your signing key to yourself: anyone holding them can read your leads. Tell us promptly if you think either has been exposed and we will help you replace it.

You are responsible for what you put in your own branding fields, including your logo, your call to action and the message shown to visitors scanning a domain you manage.

Trial and billing

New accounts get a 14 day trial. No card is required to start it.

• Plans are $79, $99 or $149 per month, in US dollars, billed monthly through Stripe.
• Billing starts when the trial ends. Nothing is charged before that.
• If the trial ends and no payment method is on file, the subscription cancels itself and scanning stops. You are not charged and you are not chased.
• The founding price stays at $79 per month for as long as that subscription runs without interruption. Cancel and resubscribe later and the price current at that time applies.
• Prices exclude any tax that applies where you are.

If a payment fails, Stripe retries it. Scanning keeps working while it does. Once Stripe stops retrying, the account is treated as cancelled.

Cancelling

Cancel at any time from the Stripe receipt sent after a payment. Cancellation takes effect at the end of the period you have paid for, and part months are not refunded. There is no cancellation form and nobody to convince.

Scans and fair use

Each plan includes a monthly scan allowance, which resets monthly and does not roll over. A scan is one completed run against one domain. Repeat submissions of the same domain inside the caching window do not consume a second scan.

The allowance is there to keep the service affordable rather than to catch you out. If your volume regularly runs past your plan, we will tell you before anything stops.

Acceptable use

• Do not use the widget to scan domains at a volume or frequency intended to burden the sites being measured.
• Do not resell raw access to the scanning API as a standalone product. Using it as a lead magnet under your own brand, which is what it is for, is fine.
• Do not use the service to harass a business or to publish a report designed to mislead about what was measured.
• Do not attempt to work around scan allowances, plan limits or account separation.

Accounts that do these things can be suspended. Where the situation allows it, we will contact you first.

Your leads and your brand

Leads captured through your widget are yours. We process them so the product can work and we do not sell them, market to them, or use them for another customer. See the privacy page for the detail.

Your logo and brand stay yours. You give us permission to display them inside your own widget, reports and emails, which is the whole point of a white label tool.

What a report is and is not

Third party sources can be unavailable, rate limited or wrong. Where a check has no data on the day it is left off the report rather than shown as a failure. Grades are our scoring of what was measured, and reasonable people can score the same site differently.

Availability and changes

We aim to keep the service running and we work to fix problems quickly, but we do not promise uninterrupted availability, and no uptime figure is guaranteed under these terms.

Features can change as the product develops. If we remove something you depend on, or change pricing for an existing subscription, we will give you notice by email before it takes effect.

Liability

The service is provided as is. To the extent the law allows, our total liability for any claim arising out of it is limited to the fees you paid in the three months before the claim, and we are not liable for lost profits, lost business or indirect losses.

Nothing here limits liability that cannot be limited by law.

Contact

Questions about these terms go to support@rivalgauge.com. If we change them, the date at the top of this page changes with them, and material changes are emailed to active accounts.